[ Cồn Cào ]: hungry to the point that the stomach starts to grumble

Con Cao was created as a branding concept to introduce Vietnamese snacks to foreign markets. Our brand aims to promote Vietnamese cuisine through a creative snack set suitable for anyone who enjoys discovering new culinary experiences.

Con Cao’s packaging aims to promote Vietnam’s culture through the sophistication of traditional illustration. As Vietnamese people delicately and carefully handcraft our food, our packaging reflects the same level of care and attention to detail. Con Cao wants to introduce snack lovers to Vietnamese cuisine’s vibrant and flavorful world. We care about our customers’ health, offering snacks that tantalize their taste buds in every bite and provide rich nutrients from snacking.

With its first launch, Con Cao presented a dried fish snack set sourced entirely from Vietnam’s oceans and rivers. Dried fish is one of the most popular snacks in Vietnam, and it has many different preparation methods and a wide range of flavor profiles depending on the region. Not only that, it is also one of the top choices for healthy snacks on the market. 

The snack set is designed with a bright color palette to reflect the diverse flavor profile of the food. Combined with the fishing village scene delicately illustrated for the sleeve design, it brings rustic and handcrafted values but is equally modern through more graphic elements throughout the composition. Overall, the product creates a sense of nostalgia with a touch of modernism. Con Cao aims to be the top choice for on-the-go snacks with many snack enthusiasts around the globe. We encourage you to join us on a culinary adventure of Vietnamese cuisine with the most bold and authentic flavors.

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