Mê Café Case Study
mê (vb) - be fond of
The MÊ logo is inspired by the ventilation tiles commonly used in Vietnamese architecture. It is a block-shaped brick product that is intelligently designed with ventilation holes, allowing wind, light, and effective air circulation.
With their eye-catching design, simple materials, and high applicability, the floral ventilation tiles also bring a rustic feeling to Vietnamese people's living spaces.
Mission
Located in Orange County, at MÊ, we want to present the rich cultural experience of Vietnamese coffee to the world. With premium coffee beans sourced from Vietnam’s highlands, fresh coffee beans are hand-picked and carefully filtered for production on the same day to produce the finest quality coffee. With traditional coffee processing, we want to dedicate ourselves to giving customers a cup of coffee full of exquisite craftsmanship and distinct flavors from Vietnam.
Vision
With meticulously screened coffee beans and unique drinks from Vietnamese coffee, we envision becoming the top choice for customers seeking authenticity and a high-quality Vietnamese coffee experience. We desire to provide our customers with flavorful coffee that embodies Vietnamese culture.
Core Values
Authenticity
By embracing traditional roasting and brewing methods, Mê Cafe hopes to maintain the authenticity of the Vietnamese coffee culture.
Welcoming
Mê Cafe is where people come to unwind and enjoy the essence of Vietnamese coffee.
Craftsmanship
Fresh coffee beans are carefully collected and processed. Our love for coffee inspires us to deliver your drink with care and meticulousness through our craftsmanship.
Color
Logo
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Body
Business Card
Coffee has a deep connection with Vietnamese culture. It is a drink that clears the mind and soothes the soul. Our founder was born and raised in Vietnam, where this culture influenced every aspect of her everyday life. Coffee is not just a drink here; it also serves as a bridge between the Vietnamese community. Mê is established as a place of connection between the overseas Vietnamese community. Not only that, Mê dedicates itself to being a relaxing space for all communities with authentic and premium coffee drinks. Mê wants to communicate the Vietnamese people’s narrative about their coffee culture and lively way of life in the world
